About

Lisa Woodall is a transformation strategist, enterprise architect, and experience designer who has spent three decades navigating the intersection of people, systems, and change.

Her career began not in strategy suites, but on the shop floors of insurance firms and inside briefing rooms at IBM, where the green-and-cream striped printouts ran as endlessly as the questions she kept asking: What is this really for? Who does it serve? What could it become?

She has since led large-scale change programmes across financial services, public sector, and creative industries, working with Top 4 consultancies, pioneering offshoring initiatives to India in the early 2000s, and shaping operating models for global transformation. Along the way, she has stayed grounded in one central belief: meaningful change starts when we ask better questions, not just deliver faster answers.

A long-time advocate of bridging strategy and lived experience, Lisa’s work blends theory and practice. She draws on organisational behavior, systems thinking, service design, and enterprise frameworks like TOGAF, BIZBOK, and EDGY, not as academic concepts, but as tools for making real work better.

In July 2020, she began writing blog posts to make sense of the complexity around her. What started as a personal rhythm of reflection during remote working grew into a body of thinking that resonated widely, becoming the foundation for Whatever Next? a book that invites practitioners to pause, reflect, reimagine, and rewire how change really happens.

Lisa doesn’t just talk about transformation. She’s lived it, on the ground, in the boardroom, and through every tension between old systems and emerging intent. Her work continues to champion a more human, values-led, and participative approach to enterprise change.